Chile Tourism Board Supports National Tourism Sector in Preparation for Travel Rebound
Trainings, infrastructure updates and a campaign that highlights tour guides are some of the efforts in place to prepare Chile for a future tourism reopening
SANTIAGO, CHILE (July 7, 2021) – Prior to reopening its borders to foreign travelers, the Chile Tourism Board, with help from national entities, has focused on projects and initiatives that strengthen the country’s tourism offering. From virtual trainings that educate local travel companies of all sizes to ongoing infrastructure updates taking place at the country’s largest airport, Chile is preparing to safely revive travel to the destination following the country’s most recent border closure in April 2021.
Prior to the COVID-19 pandemic, Chile received over 220,000 tourists from the U.S. in 2019, making American travelers one of the country’s top feeder and priority markets. The average length of stay for U.S. tourists to the country was approximately 15 days while the average daily spend was nearly 100 USD. The country has become increasingly attractive to North American travelers, especially due to its privileged geographical location on the west coast of South America that allows for a variety of climates and ecosystems making it ideal for adventure experiences. Due to this favorable climate, Chile also enjoys some of the world’s clearest skies for stargazing, as well as beautiful vineyards that produce top-quality wine.
“Welcoming travelers is one of the things we do best in Chile, and we are currently working on reinforcing our tourism offering to better prepare our country, our infrastructure and our local businesses while we coordinate a future country-wide reopening,” said Andrea Wolleter, national director of SERNATUR, the government entity representing the Chile Tourism Board.
Here are several initiatives that are currently underway:
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