Avianca Presents Its Valentine’s Campaign: “With you, anywhere”

Love Takes Flight: Study Shows 56% of Traveling Couples Enjoy Longer-Lasting Relationships

 

MIAMI, FEB. 14, 2025 – In times when relationships seem fleeting, data from the American Psychological Association reveals that 56% of couples who travel together have longer-lasting relationships.

 

“With you, anywhere” tells the story of Mercedes Vásquez and Álvaro Blanco, a couple who, after more than 60 years together, continue reaffirming their commitment to each other every day. It is an authentic love story demonstrating that the destination is secondary when you choose to fly with the right person.

 

Without knowing it, Mercedes and Álvaro were about to relive one of the most special moments of their lives. An unexpected trip to Santa Marta led them to celebrate their second honeymoon, where, surrounded by the sound of the sea and the warmth of a new sunrise together, they reaffirmed their promise to keep choosing each other for eternity.

 

This story inspired Avianca and the Wyndham Santa Marta Aluna Beach Hotel to make this experience possible. The audiovisual piece, developed by the creative agency The Juju Colombia and produced by Glorius, is being showcased in movie theaters across the country and on digital channels.