Press Releases

Aura: The World’s First & Highest 360 Infinity Pool

DUBAI, October 2021: Suspended 200 metres in the air, AURA SKYPOOL is one of the region’s most anticipated destinations, offering the world’s first and highest 360-degree infinity pool.

 

Welcoming guests from mid-November, the extraordinary destination showcases breathtaking 360-degree, uninterrupted views of the main Dubai landmarks including Palm Jumeirah, Burj Al Arab, Burj Khalifa and Ain Dubai alongside a vibrant infinity pool and lounge experience. Created by Dubai-based hospitality visionaries Sunset Hospitality, AURA transports guests to the 50th floor of The Palm Tower – one of Nakheel’s latest landmark projects connected to Nakheel Mall – where they are met with an island in the sky.

 

The must-visit destination is seamlessly divided into two distinct yet complementary spaces – the Pool Deck and the Lounge & Bar. Lush greenery and natural design elements fuse with high-end interior finishes, creating an elegant oasis fuelled by a socially energetic atmosphere. AURA is an essential destination for Dubai residents, their guests and tourists who wish to see the very best of Dubai with visits starting from AED170 per person.

 

An experience like no other, AURA will be open daily from 10am to sunset. With three ticketing time slots available, guests can choose their perfect AURA experience – whether it’s a laid-back morning by the pool, afternoon sunset session, or full day taking in all that the cutting-edge concept has to offer. The 750-square-metre Pool Deck is where the essence of AURA truly comes to life. Home to chic yet comfortable custom-made sunbeds and lounges, guests are treated to a 360-degree swimming experience with a stunning backdrop to capture that picture-perfect photo.

 

Speaking about the opening of AURA SKYPOOL, Antonio Gonzalez, CEO of Sunset Hospitality said: “AURA is truly unlike any other destination in the UAE and the world. With 360-degree views of some of the world’s most iconic sights, from the man-made Palm Jumeirah (celebrating this year 20 years since its construction) through to Burj Al Arab, Burj Khalifa and Ain Dubai – all in one view, it’s a breathtaking new destination that will continue to showcase the very best of Dubai.”

 

Omar Khoory, Chief Assets Officer at Nakheel said: “We are excited to be adding a record-breaking destination like AURA to The Palm Tower, one of Nakheel’s most prestigious buildings in Palm Jumeirah. As the first and highest 360-degree infinity pool, AURA will not only offer an exceptional experience, but will also act as another focal destination that provides visitors with panoramic access to Palm Jumeirah’s brilliant architecture as well as key surrounding landmarks that have been pivotal to Dubai’s growth as a touristic destination.”

 

Innovatively bringing the outdoors in, the space mixes the clouds with earth elements – air, water and wind – to produce a captivating environment that effortlessly creates Instagrammable moments and social vibrancy. Natural materials are used in tandem with accents of concrete and stone, while touches of modern geometrical accents can be found throughout.

 

With a menu inspired by the cosmopolitan yet easy-going vibe of iconic Asian cities, AURA’s Lounge & Bar is the ultimate spot to impress with sharing dishes and an electric atmosphere. The collection of international dishes with a Pan-Asian spin have been carefully constructed by Head Chef Craig Best and include Aura Sticky Confit Duck Salad, Glazed Miso Salmon, Loaded Grilled Cauliflower and cooling desserts such as Marinated Pineapple Sundae.

 

AURA is also the perfect evening location for corporate gatherings, product launches and large private celebrations. The in-house events team promises an unforgettable event experience in the sky, creating tailor-made packages to suit each occasion.

 

Opening mid-November 2021, AURA is a one-of-a-kind experience for all the senses and an unmissable spot to capture the best of the city.

 

-ENDS-

 

For more information tickets and reservations, please visit: auraskypool.com

 

PRICING

All bookings include a sunbed, lounge access and a bespoke welcome pack (per person).

Pre-bookings are highly recommended via auraskypool.com or reservations@auraskypool.com

 

All below prices are per person:

  • Morning: 10am – 2pm (AED 170 Orange Zone, AED 200 Green Zone, AED 275 VIP Island)
  • Afternoon: 3pm – Sunset (AED 200 Orange Zone, AED 250 Green Zone, AED 325 VIP Island)
  • Full Day: 10am – Sunset (AED 370 Orange Zone, AED 450 Green Zone, AED 600 VIP Island)

 

About AURA:

AURA is the world’s first and highest 360-degree sky pool lounge, with unparalleled views of Dubai. Brought to you by Sunset Hospitality Group, dedicated elevators transport guests to an island in the sky on the 50th floor of the Palm Tower that overlooks the majestic Dubai skyline.

 

About Sunset Hospitality:

Sunset Hospitality Group (SHG) was founded in 2011 with a vision to create unique hospitality experiences around the world ranging from resorts and beach clubs to restaurants and nightlife. The group has since rapidly grown to become a leading hospitality investment and management company developing new and pioneering concepts and acclaimed multinational brands.

 

SHG has presence in nine countries across 26 brands with a proven record in delivering a blend of high-quality services at exceptional locations. SHG’s portfolio includes renowned concepts such as: METT Hotel & Beach Resort in Bodrum, Azure Beach, Ammos, Drift Beach Club, Black Tap, Luigia, Lola Taberna Española, Goldfish, Isola at Jumeirah Islands Clubhouse, Raise Fitness & Wellness, and many more. In addition, SHG is set to open multiples venues in 2021, including L’AMO, AURA, SUSHISAMBA, DREAM and MOTT 32

Santiago Alvarado

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