ASTA and Travefy Launch the First-Ever Emerging Leaders Award, Spotlighting the Next Generation of Travel Advisors

A collaboration introducing a new award honoring travel advisors excelling in leadership, innovation, advocacy, and industry impact.

 

(Lincoln, NE) – The American Society of Travel Advisors (ASTA) and Travefy are proud to announce the launch of the ASTA Emerging Leaders Award presented by Travefy—a new industry recognition honoring the rising stars shaping the future of travel.

 

More than just an award, this initiative celebrates the next generation of travel advisors ages 45 and under who are driving innovation, mentoring others, and making a lasting impact in the industry. With the future growth and sustainability of the travel advisor community in mind, ASTA and Travefy have partnered to spotlight outstanding individuals who are actively selling travel and demonstrating excellence in sales performance, industry engagement, mentorship, and entrepreneurship.

 

“The future of our industry depends on bold, visionary leaders,” said Zane Kerby, President & CEO of ASTA, “leaders who not only excel in business but also lift up others along the way. This award celebrates advisors who push boundaries, mentor their peers, and redefine what leadership looks like. We’re proud to partner with Travefy to honor and elevate the next generation shaping the future of travel.”

 

Each recipient will be honored with a custom crystal award, symbolizing leadership, innovation, and achievement. Winners will also be recognized on stage during ASTA’s Premier Industry Awards event in January 2026 and receive exclusive benefits from presenting partner, Travefy.

 

“At Travefy, we’re committed to supporting the professionals shaping the future of our industry,” said David Chait, Founder & CEO of Travefy. “By recognizing Emerging Leaders, we’re not only celebrating their success—we’re also inspiring others to pursue this meaningful and rewarding career.”

 

To be among the first to know when nominations open and to track key dates, visit EmergingLeaders.ASTA.org.

 

ABOUT TRAVEFY

 

Travefy is the core platform built for travel advisors and agencies who want to simplify their business and deliver an exceptional client experience. From proposals and client forms to itineraries, invoices, and a built-in CRM, Travefy helps professionals showcase their value at every step—without the tech headaches. Trusted by over 30,000 travel brands worldwide and rated #1 in multiple tech categories by Host Agency Reviews, Travefy empowers advisors with intuitive tools, mobile apps clients love, and world-class support to grow their business with confidence.

 

For more information, please see https://travefy.com  

 

ABOUT ASTA

 

The American Society of Travel Advisors (ASTA) is the leading global advocate for travel advisors, dedicated to promoting and defending the travel industry. Through education, advocacy, and professional development, ASTA empowers advisors to grow their businesses and provide exceptional service to travelers worldwide.

 

For more information, please see www.ASTA.org