AmaWaterways Launches New Advisor Marketing Solution with Approach Guides
Calabasas, CA, March 19, 2026 – Award-winning river cruise line AmaWaterways today announced a new partnership with Approach Guides to introduce an intuitive marketing solution designed to help travel advisors promote and sell AmaWaterways’ river cruises more easily.
The new platform enables advisors to instantly create beautifully designed, co-branded marketing pages highlighting AmaWaterways’ journeys, immersive shore excursions and onboard experience. Each page can be personalized with the advisor’s branding and contact information, allowing them to share curated content with clients and capture leads directly, without logins, integrations or technical setup.
“Supporting our travel advisor partners remains a top priority for AmaWaterways,” said Alex Pinelo, Chief of Sales of AmaWaterways. “This partnership with Approach Guides reinforces our commitment to their success, giving them an easy way to share the AmaWaterways story and connect with their clients.”
Through the platform, advisors can quickly access curated content experiences that showcase AmaWaterways’ destinations and itineraries, personalize them with their own branding, and share them directly with clients to inspire travel and drive bookings.
The service is now available and free to all travel advisors.
Travel advisors can access their personalized AmaWaterways content experience at inspires.to/amawaterways.
For more information or to reserve an AmaWaterways river cruise and land package, contact your preferred Travel Advisor, call 1.800.626.0126, or visit AmaWaterways.com
AmaWaterways curates river journeys designed for comfort, connection and discovery. Its spacious, custom-designed ships cruise through Europe, Southeast Asia, Africa and South America, offering guests the freedom to explore at their own pace. Founded by European pioneers in river cruising, the company is celebrated for its thoughtful approach to travel, blending authentic experiences with heartfelt service. With daily onshore experiences, regionally inspired cuisine, award-winning wellness amenities and a warm, welcoming atmosphere, every journey reflects the rhythm and interests of each guest. https://www.amawaterways.com
Approach Guides is the premier technology powering human-led selling in high-touch, partner-driven environments. The company enables luxury brands to create immersive content experiences that internal teams and trusted partner sellers can quickly personalize with their own message, contact details and context — ensuring every interaction is relevant, on-brand and measurable. By connecting content, seller activation and performance insight into a single system, Approach Guides helps organizations drive stronger engagement, partner performance and conversion at scale. For more information, visit approachguides.com.
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