AmaWaterways Launches AmaAcademy Course 5 Focused on the Rivers of France

Advisors booking AmaWaterways sailing within 90 days of course completion receive $50 gift card

 

Calabasas, CA, January 2025 – AmaWaterways continues to expand its educational offerings to the travel advisor community with the release of Course 5: The Rivers of France. This interactive online course provides travel advisors with in-depth knowledge and understanding of AmaWaterways’ French sailings along the Saône, Rhône and Seine and many of their tributaries. Travel advisors completing each of the courses earn rewards – Course 1: Heart of the River – qualify for reduced FAM rates. Graduates of each course also earn a $50 gift card by booking a new reservation within 90 days of course completion.

 

Building on the four prior courses (detailed below), the newest course dives into the details of the company’s French fleet (AmaDante, AmaDolce, AmaLyra and AmaKristina) and highlights the itineraries and optional land packages that explore the variety of French regions and their renowned wines, cuisine, foods and rich cultural heritage. The course work is combined with helpful sales tips, to help travel advisors confidently guide their clients toward choosing AmaWaterways for their next journey.

 

“Providing valuable resources to support our travel advisor partners and help them grow their river cruise business remains a major focus for AmaWaterways,’’ said Alex Pinelo, Senior Vice President of Sales. “France consistently ranks as one of the world’s top travel destinations, known for its captivating culture, exquisite cuisine and rich history. We are confident this new module will allow our partners to grow their sales through a deeper understanding of the unique river cruise experience we offer our guests.”

 

AmaAcademy courses include:

Course 1: AmaWaterways, Heart of the River™ – this introductory course outlines the history, people and important product features that set AmaWaterways apart.

Course 2: The Danube River with AmaWaterways – this portion provides travel advisors with the insider knowledge they need to inspire their clients to cruise the legendary Danube River, the quintessential experience for first-time river cruisers.

Course 3: Group Business with AmaWaterways – from group savings to creative ideas to attract new groups, this course has everything travel advisors need to know about growing their group business with AmaWaterways.

Course 4: The Rhine, Main and Moselle Rivers with AmaWaterways – from exclusive experiences, pre- and post-cruise land package details and valuable sales tips, this new course will help travel advisors successfully sell AmaWaterways’ cruises on the Rhine River and along its tributaries, the Main and Moselle Rivers.

 

AmaAcademy is an integral part of the AmaWaterways’ Travel Advisor Portal which also provides access to a range of travel advisor tools including the Online Booking Engine, current promotions, The Travel Advisors’ Sales Guide, FAM opportunities, Seminars of the River, and weekly webinars where company executives, supported by behind-the-scenes moderators, share valuable product information, promotional offers and answer questions. There are also more than 30 valuable marketing tool kits including the Grand River Cruises Toolkit, providing details on AmaWaterways’ 14-night itineraries and longer cruises, as well as From Oceans to Rivers Toolkit, highlighting sales strategies and resources to encourage ocean cruisers to try river cruising with AmaWaterways.

 

For more information or to reserve an AmaWaterways river cruise and land package, contact your preferred Travel Advisor, call 1.800.626.0126 or visit AmaWaterways.com. 

 

About AmaWaterways

 

Family-owned and operated for 23 years, AmaWaterways offers unparalleled river cruise experiences with 31 custom-designed ships sailing Europe’s major rivers; Southeast Asia’s Mekong River; Africa’s Chobe River; Egypt’s Nile River and Colombia’s Magdalena River (2025). Co-founded by pioneering river cruise executives Rudi Schreiner, Kristin Karst and Jimmy Murphy, the company was recently voted “Best River Cruise Line” by the world’s leading cruise reviews site Cruise Critic, and is renowned for its warm and welcoming crew; innovative and sustainable ship design; wellness activities (including a wide choice of included small group shore excursions featuring biking and hiking options); and award-winning, locally sourced cuisine paired with complimentary fine wine. Modern, spacious and tastefully decorated, most AmaWaterways ships welcome an average of just 150 guests and feature onboard amenities such as a stunning Main Lounge, specialty Chef’s Table restaurant, hair and massage salons, Sun Deck walking track and heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation, highlighted by the launch of the revolutionary AmaMagna. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families, as well as group and charter options.