AmaWaterways celebrates Travel Advisor Appreciation Month with a cruise giveaway and exclusive incentives

CALABASAS, CA (April 30, 2026) – AmaWaterways, the award-winning luxury river cruise line, is celebrating Travel Advisor Appreciation Month with a robust lineup of incentives, educational opportunities and exclusive giveaways designed to reward and empower its valued advisor partners, including a $200 e-gift card for every new reservation made on select “Hot Dates” sailings. Valid for bookings made between May 1 and May 31, 2026, the e-gift card will be issued 30 days after deposit and sent directly to the advisor’s email, in line with standard terms and conditions.

 

 

Building on its longstanding commitment to the trade, AmaWaterways is also bringing back its highly popular Sell 3, Sail Free offer for 2026, giving advisors the opportunity to earn a complimentary river cruise when they book three qualifying reservations. The offer applies to bookings made from May 1, 2026, for travel completed in 2026. Complimentary sailings may be taken in Europe, Colombia or along the Mekong through March 2027, on select FAM cruises or departures within 60 days of sailing, based on availability.

 

 

To further support advisors in growing their business, AmaWaterways will also host its popular Webinar Wednesday series throughout May, featuring expert-led sessions focused on sales strategies, group bookings, FAM opportunities and maximizing earnings. Advisors who attend all four webinars will be entered for a chance to win a complimentary seven-night European river cruise for two aboard the company’s flagship, AmaMagna.

 

 

“Travel advisors remain at the heart of everything we do, and Travel Advisor Appreciation Month is an important opportunity for us to recognize their ongoing support and partnership,” said Catherine Powell, CEO of AmaWaterways. “These incentives and educational opportunities are designed not only to thank our advisor community, but also to help them grow their business and succeed in an increasingly dynamic travel landscape.”

 

 

Webinar Wednesday sessions will include:

 

May 6 – Celebrating Travel Advisor Appreciation Month
An overview of tools and resources designed to support business growth.
Register: https://attendee.gotowebinar.com/register/5144553788326547797

 

May 13 – Boosting Your Sales: Group Bookings with AmaWaterways
A session focused on building successful group bookings and using available marketing tools to support sales efforts.
Register: https://attendee.gotowebinar.com/register/2774152953888026460

 

May 20 – Join Us Onboard: An Exclusive Look at AmaWaterways FAM River Cruises
An inside look at FAM cruises and how firsthand experience can help advisors better position river cruise offerings.
Register: https://attendee.gotowebinar.com/register/3439651058297131613

 

May 27 – Elevate Your Earnings with AmaWaterways
A session exploring ways to enhance booking value through suite upgrades, partnerships and added experiences.
Register: https://attendee.gotowebinar.com/register/8667791464976675931

 

 

“Our travel advisor partners and friends are an integral part of the AmaWaterways family, and we are incredibly grateful for their continued trust and collaboration,” said Kristin Karst, Chief Brand Ambassador of AmaWaterways. “We’re proud to support their success and never lose sight of the vital role they play in creating unforgettable journeys for our guests, not just in May, but all year long.”

 

For more information or to reserve an AmaWaterways river cruise and land package, contact your preferred Travel Advisor, call 1.800.626.0126, or visit AmaWaterways.com